Client: TinyLove
Tiny Love asked I2D to reinvent its highly successful Gymini® activity gym. I2D followed a research based innovation process and developed the Activi-Tot® a modular activity gym. All the components are based on a proprietary connector and can be reconfigured to suit the baby's developmental stage. Rather than the traditional hanging toys the toys are placed standing along the rim of the blanket and encourage babies to lie on their tummy. An ergonomic pillow helps to support the baby from day 1.
Received the Oppenheim platinum award.