Axis Magazine No. 106 November December 2003
The PMP4 combines a cellular phone and PDA functionality with embedded medical applications. The device has integrated monitors that can collect data on ECG, blood pressure, blood sugar and oxygen saturation. The medical data can be transmitted to a web-based center and provide remote monitoring of the patient. 2) A test model for the mass market. 3) The challenge was to create a clear visual identity for a complex and pioneering product. We tried to establish a subtle balance between a desirable hi-tech object and a sophisticated medical device. 4) The actual identity of the object was a big challenge: What was it? A PDA? A cell phone? A medical product? How do you blend all these identities into one? Integrating effective emergency features such as an alarm button and ECG electrodes while maintaining a non-medical look were difficult to achieve/ 5) Alex Padwa, Eitan Sharif, Elisha Tal, Eyal Cremer.
