Muar, Moscow 2003
Futurists, according to Mayakovskii, "adore all manifestations of life". The designers of Tel-Aviv firm I2D (innovation to design — a futuristic message is encoded in its very name) create anew the things that have been labeled as old, good and unchangeable. "When we design something, we forget that we are designers. We try to look at a thing as a housewife or a child does… while designing a washing-machine we don't focus on the machine but study all aspects related to the cycle of washing"
