The “Pure” is part of a new line of Soda Machinesfor Soda Club. The goal of the new design is to regain relevance with more design and quality conscious customers. The Pure communicates enhanced quality by integrating Stainless Steel with high quality plastic. The two part configuration facilitates dish washer cleaning and makes the replacement of the gas cylinder much more user friendly. The “Pure” was developed in a record 8 month from initial concept to full scale production.